Wednesday, March 2, 2016

Barbie® Models Target New Swimsuits!

After introducing three new Barbie body types with different skin tones to match most recently, Mattel is now teaming up with Target to help promote the label's #NOFOMO (no fear of missing out!) initiative.




Everyone should be free to enjoy the beach sans the insecurity about their body yeah? So they come out with these newest swimwears modeled by the all-new roster of Barbies!!! Yaaaay!!!

for more target.com

My Little Pony Equestria Girls For Every McDonald's Happy Meal!

You can now collect four My Little Pony Equestria Girls with every McDonald's Happy Meal! Rock the bass with/Applejack,shake the tambourine with Fluttershy, Play drums with Pinkie Pie and sing with Twilight Sparkle!

Will be heading there now....

Friday, February 19, 2016

Madame Alexander Doll Company, LLC® to Launch Middleton Doll Adoption Line Exclusive at Toys “R” Us®

New York, NY – (February 18, 2016) –Today, Madame Alexander Doll Company, LLC® is pleased to introduce the all new Middleton Doll Adoption Line, available exclusively at Toys“R”Us® stores nationwide and Toysrus.com this August. This collection of 16-inch baby dolls features exquisite details, such as the Middleton Doll sculpt, as well as premium weight and quality fashion and accessories, at a starting price of $39.99*. Middleton Dolls have been a hallmark of quality baby dolls in specialty stores for decades, and now for the first time, will be offered to Toys“R”Us customers across the US.
 Madame Alexander Doll Company was created by Beatrice Alexander in New York City 93 years ago, with the vision to engage a child’s imagination through doll play. Today, the brand continues to inspire children of all ages to have fun, learn, grow and imagine.
“We are thrilled to introduce the Middleton Doll Adoption Line exclusively at Toys“R”Us,” said Jamie Cygielman, General Manager and Executive Vice President, Madame Alexander Doll Company. “While upholding the high-quality and craftsmanship of the Middleton Doll heritage line, this new assortment offers a unique baby doll experience to a new generation of consumers.”
The Middleton Doll Adoption Line assortment includes:
The Adoption Baby: Ready to love with a sleeper layette, hat, cuddly blanket and soft pillow, with four choices of skin & eye tones.
The Adoption Essentials: Everything the little parent needs, including a sleeper layette, hat, booties, stuffed animal, and additional outfit and sweater, with three choices of skin & eye tones.
Customers can add to their collection with additional accessories, including an Adoption Baby Carrier, Adoption Baby Fashion Packs with realistic-style baby clothing, and additional Adoption Baby Play Packs.
For more information about the Middleton Doll Adoption Line available in August 2016, please visit http://toyfair.vporoom.com/MadameAlexanderDollCompany.
*MSRP: Adoption Baby.

Saturday, February 13, 2016

Lady Gaga 'Monster High' Doll Coming Soon!





Mother Monster” Lady Gaga and her sister Natali Germanotta are collaborating with Mattel’s doll line, Monster High to produce a Lady Gaga Monster Doll!

Said doll will be release fall of 2016. Here's the silhouette to tease us more...


Read more at Huffington Post...


Friday, February 5, 2016

Henry Cavill Immortalized as Mattel Release "Batman v Superman" Barbie Doll!

Fans of super-hot Henry Cavill are in for a treat this coming March as toy giant Mattel are to release it's Henry Cavill Superman Barbie doll fromthe Batman V Superman toy set. This follow the release of Batman and Wonder Woman doll.



Bill Greening is the designer of said doll and it is set for shipping on the first day of next month!

Thursday, February 4, 2016

Have you seen the new Abby Wambach Barbie Doll?



U.S. soccer star Abby Wambach was present last Wednesday, February 3 during the unveiling of a new Barbie doll in her honor wearing her No.20 jersey no less!

She tweeted and posted on Instagram: “Nothing quite like getting your own @Barbie doll!! Legit I am honored. maybe she needs a wetsuit to go surfing? (Aka, paddle and never get up) #beachbarbie #sickhair”

Your thoughts on this super cool new release by Mattel?

Friday, January 29, 2016

Barbie Has Three New Body Types!

Mattel announced in TIME Magazine that Barbie will now three new body shapes that is reflective of real women's bodies with the brand calling them "petite," "tall" and curvy!!!

Pretty cool huh?